Franke – world leader in intelligent systems for domestic kitchens – will attend the 12th edition of Expo Revestir (starting Tuesday, March 11th), the biggest event of construction finishings in Latin America. Regarded as the Fashion Week of architecture and construction, this trade fair gathers 250 exhibitors at the Transamérica Expo Center, in the city of São Paulo.
Around 50 thousand visitors among architects, interior designers, builders, retailers and international buyers are expected for the event. It is in this privileged area that Franke introduces its worldwide launches, such as the new SINOS systems, comprised by basins and accessories, mixer taps, liquid soap dispensers, cooktops and kitchen hoods.
Innovative and with a sleek design, the Sinos System fits perfectly in the project of any kitchen, while letting clients choose their own style.
Franke also introduces a major breakthrough that promises to revolutionize the way you cook: the MyMenu oven. Practical and intuitive, it has an app that allows you to choose the recipes and program the oven via smartphone to prepare dishes automatically while you enjoy the company of family and friends. Then, all you have to do is wait for the message that lets you know when the food is ready.
Did you like the idea? So check out the explanatory video at the Mega channel: www.youtube.com/watch?v=0enUBVpB5bI
Introducing Franke Sistemas de Cozinha do Brasil Ltda. [Kitchen Systems from Brazil Ltda.]
The centennial Swiss multinational company founded at the beginning of the twentieth century by Herman Franke in the city of Rorschach, started its history in Brazil in 1997 with the purchase of the Metalúrgica Douat [Douat Metallurgy Workshop] and the installation of the first affiliate in the city of Joinville, in the state of Santa Catarina.
It started its operations with the production of steel basins and sinks for the internal market. Before long, its portfolio included several releases, which increased its participation in the national market and began to pave its way as a company that specializes in complete kitchen systems. In 2004, the company finalized the installation of another factory in the same city, which expanded its coverage in the region.
It currently has 230 employees in its two branches in the city of Joinville that are responsible for a series of products for the segment of intelligent kitchen systems. Its products are developed with high technology and encompass from the most basic parts to the most sophisticated ones for the cooking and wet lines such as basins, taps, ovens, microwaves, hoods, cooktops, systems for waste management and solutions for laundry and washrooms.
Recognized in the country for over 10 years as one of the main companies in the segment and after consolidating its leadership, Franke began to export its lines manufactured in the Brazilian branches to other Latin American countries, such as Argentina, Paraguay and Peru.
Today, its sales channels are comprised by wholesalers, home centers, construction companies and sales representatives throughout Brazil. The sales representatives work through KSDs, Kitchen System Dealers, which represent the primary means to promote the growth of the Franke brand, while consolidating partnerships with stores from all over the country in order to make products reach final consumers. The main distinguishing feature of the KSDs is to offer, in a single space, the complete high standard kitchen systems with personalized service, product performance, technology and design that meet the expectations of the most demanding consumers.
By providing sophisticated, modern and harmonious solutions for different tastes and needs, the company has become distinct in the design and quality offered by its products. This way, it presented to this part of the world the reasons why every kitchen deserves to be Franke.