Campos sales, 170
In order to advertise the Jardins do Glória Life Residence from Convisa Construction Company, Mega Experience Marketing took chances on an unusual campaign to draw attention and spark curiosity. With provocative sentences and texts full of innuendos, the agency created advertising pieces that triggered people to go to the address of the enterprise and solve the mystery. The messages were spread in billboards, ads, spots, social networks, email, and flyers, among other places. In another differentiated approach, a promoter dressed as a waiter went around the main restaurants and bars in the city handing small indiscreet notes to single or accompanied women with the address of the enterprise.