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Elian

Spring/Summer 2011

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Elian is the kids brand from one of the largest clothing factories in Brazil, located in the city of Jaraguá do Sul, in the state of Santa Catarina.
In order to create the 2011 summer campaign, Mega Experience Marketing got inspiration from the classic story of Hansel and Gretel. The story of the siblings that get lost in the forest and are made captive by the witch is reconstructed in POS pieces, magazine ads, as well as radio and TV advertisements. The idea was to translate the childlike feelings of identifying yourself with characters, of getting to know new things and exploring different places.

Posted by: Mega Experiência